Alana Wulff

Alana Wulff is an author, senior copywriter and freelance journalist currently based in Sydney. Having started her career as an entertainment and lifestyle journalist for major publishers including Bauer, Pacific Magazines, Fairfax, News Corp and Foxtel, Alana spent more than a decade interviewing Hollywood’s biggest celebrities while covering the latest in film, television and music. Alana later moved into the world of branding and advertising, having worked as a Senior Copywriter for some of Australia’s leading agencies.

Alana is the author of numerous bestselling YA books including Girlish (BlackInc), a guide to feminism for teenage girls. Additionally, Alana has significant live speaking experience and media training.

In 2021, Alana founded TONE Agency, now known as HIMMEL, a specialist writing studio that crafts engaging copy and tone of voice guides for brands within the culture, lifestyle, fashion and design space. She also continues to work as a freelance journalist with recent by-lines in VOGUE Living, The New York Times and The Sydney Morning Herald.

Alana is available for collaboration across the globe.